Here are some tips to think about when building your website using Site Editor.

Content
Make sure that you add plenty of textual content on your website. You don't have to add too much, but at least half a page of A4 should be about the target to achieve for each web page you want people to find you on.
 
Keep your website up-to-date regularly, try and change the content of the web pages on a regular basis.
 
Suggestions
Think of words (keywords) that a customer may use on a search engine to find your website / services. These words should be included as part of the content but should only be relevant for the web page they are on. Don't just put lots of keywords on a web page alone. Keywords should only be used as part of proper sentences that will provide meaningful information to your potential customers. Using keywords incorrectly may be seen as spamming by some search engines.
 
In the page settings, add different keywords and descriptions for each web page and make sure that these are relevant to the content of the page.
 
Duplicate Area
Use the 'Duplicate Area' option on your navigation section to duplicate the same information on each web page as the home page. These should all point to the web page you want to duplicate from. This will help when you want to update content in your navigation area. When you make a change to the home page navigation area to say, add a search box, the change will ripple through to all the web pages that have chosen to duplicate that area from the home page. When duplicating an area from the home page you'll have to use the 'delete all' button to remove any outstanding elements from the navigation area. Once this is done click 'insert' and select 'Duplicate Area'.
 
Images
When uploading images, remember to use Alternative Text. This is used either instead of the image if a browser chooses not to show images or sometimes shows up inside a little box when you mouse over an image. It's main use is for people who are visually impaired and acts as a description of the image for people that cannot see it. The ALT text should describe the image and its use on the web page.
 
Forums
Forums are a great way of discussing your products or services with customers, these are searchable so future website visitors can look through and perhaps find an answer to their question without contacting you. Forums are also a great way of creating a 'sticky' website. If visitors regularly contribute to a forum they are constantly returning to your website and helping keep new and fresh information on there, which is great for your web page rank in search engines.
 
e-Commerce
If you are selling products on the Internet, make sure you have plenty of special offers. People definitely look on the Internet for bargains and if they can get it for less they will buy from your website. The best thing to do is create a special offers page that updates on a regular basis.
 
Mailing Lists
Site Editor's mailing list option allows you to e-mail either people who have signed up to your mailing list, or e-commerce customers. You can send them information about special offers or additions to your website. Visitors can automatically subscribe and unsubscribe to the service and this means that you don't have to manage the mailing list whenever someone new signs up or leaves. We recommend using the text only mailing list option as this looks less obtrusive to people and would hopefully not be marked as spam by any firewall products.
 
For any more information on how to use Site Editor please refer to our manual.